The client wanted to demonstrate how their UI allowed customers to save for longterm goals, but they didn't want to be too heavy handed. I pitched the idea of a marriage proposal in reverse, starting with the proposal and going back in time to the moment the man decided to propose.
The video generated numerous praise both inside and outside the banking industry. Thousands of fans liked and commented on Simple's Facebook page. Industry articles, like this one in Forbes magazine, gave the video glowing reviews.