NIKELAND — World CUP 22
REIMAGINING FOOTBALL FOR THE METAVERSE
To celebrate the future of football, Nike tasked Skylight with creating a custom tournament in NIKELAND on Roblox. Working closely with the Nike Brand Experience and the Nike Kids teams, I lead the gameplay for the NIKELAND Cup Clash. Then, to launch the game, I oversaw the OOH motion assets to invite players in.
The result was a truly global event, with hundreds of thousands of players that flocked to the event and earned nearly a million virtual products.
