Osmo is a mixed reality educational toy who came to Cinco looking for a dose of fun for their 2018 holiday campaign. I wrote a spot that could quickly explain how the Osmo system worked and then highlight the most fun in-game moments. I developed the art direction, wrote the brief for the music and sound design, and created the animatic that was handed over to our VFX partners. The result was a prime time spot featured on Disney and Nickelodeon across the US.
Agency: Cinco Design
Creative Director: Scott Cook
Director: Matthew Gamlen
Producer: Merritt Davies
VFX: Minimal Massive Music: Antfood Sound Design: Digital One